REBECCA K. HOLLANDER Unlock Creative Solutions: Strategy, Design, Communication
Diet Coke has provided its sugar-free alternative to classic sodas for over 36 years. More recently, Diet Coke began offering itself in a skinnier can (but still in 12 fluid ounces), and introduced four new flavours.
Millennials are opinionated. We especially like to voice our concerns in the loudspeaker that is social media. Dieting sucks, natural is better, and anything associated with our parents is boring. Care to disagree? Let's take to my Facebook status to let everyone else know about it.
Millennials respond to truisms. That's what meme culture is all about. Millennials create, debate, and express themselves in meme.
From the obscure subreddit to the firebrand Facebook status, Millennials love arguing. This presents the perfect opportunity for Diet Coke to get real with truisms: Same but different.